Backwards Bicycling, LLC is owned by Heidi Spangler, an innovative executive with over 25 years of experience working with business-to-business media companies on strategies to engage audiences with content.  After years of consulting, she realized that a universal problem among clients was the lack of planning and productive discussion prior to committing to a project.  Certified in the LEGO® Serious Play® method and materials, Heidi is able to work with teams to get to the heart of the discussion which leads to stronger planning, project execution, and team relationships.  She is an asset to clients in facilitating strategic discussions, team building workshops, and conference event sessions. 


Her firm, Backwards Bicycling, focuses on forward thinking communications strategies for businesses and individuals. She helps teams find solutions to strategic questions using the LEGO® Serious Play® method and materials to unlock hidden and new knowledge and break habitual ways of thinking. Through this method she facilitates meaningful business discussions that engage your team and encourage effective communication. Everyone in the room participates and everyone in the room reflects. Her workshops encourage 100% participation from all members of the group, changing “lean backwards meetings” to “lean forward meetings”, where the result is more participation, more insights surfaced, more engagement, and a more positive experience for all involved.

Business Topics/Group Facilitation

  • Team building and relationships
  • Educators and students
  • ​How to find new clients
  • Creating a winning business culture
  • Business operations team building
  • Product development process
  • New ideas for additional revenue streams
  • Department identity
  • Developing future scenarios
  • New marketing ideas
  • Engaging discussions among peers at industry events​

Below are just a few examples of meetings that can incorporate the LEGO® Serious Play® method:

Workshop Facilitator

Personal Topics

  • Wedding Plann​ing
  • ​Church council discussions
  • Fraternity/Sorority leadership meetings
  • Selecting the ideal college
  • Career planning
  • Discussing retirement lifestyle/location etc.​
  • And yes....Politics

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